Budweiser neon signs: a classic advertising tool

The well-known American beer brand Budweiser has used neon signs for many years as a highly recognisable form of advertising. The sign is a traditional form of advertising that is present in homes, businesses, and public places all over the world. This article will explain a budweiser neon sign, how it came to be, and why companies and customers continue favouring it.

What is a Budweiser neon sign?

A Budweiser neon sign is a particular style of illuminated sign to advertise the Budweiser beer brand. The Budweiser logo is typically displayed on the sign, an oval of red and white with the word “Budweiser” in capital letters. Other design elements, such as beer bottles, hops, or the Budweiser Clydesdale horses, are frequently used to frame the logo.

History of Budweiser Signs

After being developed in the 1930s, the first Budweiser neon sign quickly gained popularity as a choice for bars and eateries. The sign was intended to catch people’s attention with its vivid colours and striking design. Budweiser has improved and innovated its signage with new designs and features that keep the brand current.

Budweiser unveiled a new line of signs in the 1980s that featured the recognisable horses that serve as the brand’s symbol, the Budweiser Clydesdales. These signs were extremely well-liked and are still in use today, both in bars, eateries, and collectors’ homes.

Why use a Budweiser sign?

Businesses and customers use Budweiser neon signs for a variety of reasons. Here are a few examples:

  • One of the most well-known beer brands in the world is Budweiser, and a key component of its branding strategy is the use of neon signs. Businesses can instantly communicate their affiliation with the brand and capitalise on the recognition and trust that the Budweiser name engenders by putting up a neon sign.
  • Bright colors and bold design: Budweiser neon signs are renowned for their bright colours and bold designs, which make them stand out and catch people’s attention. This can make businesses stand out in crowded markets and draw clients who otherwise might not have taken notice of them.
  • Durability: Budweiser neon signs are made to be durable, with long-lasting materials and bulbs. This means that they can withstand the damage caused by frequent use and continue to function correctly for many years.
  • Collectibility: For many consumers, Budweiser neon signs are collectable objects that they can display in their homes rather than just being tools for advertising. These signs, frequently offered for sale online or in speciality shops, are well-liked by beer, sports, and vintage memorabilia fans.


A Budweiser neon sign is a timeless form of promotion that the company has used for years. It works well to spread awareness of the Budweiser brand, draw in customers, and increase brand recognition. The sign is a well-liked option for customers and businesses because of its appealing design, dependability, and collectibility. The Budweiser neon sign will continue to be a common sight in pubs, eateries, and homes worldwide for a very long time because of its illustrious past and iconic branding.



Burton is a creative problem solver and experienced strategist with a passion for bringing people together to do great things. He loves working with teams to develop new ideas and strategies, and has a particular interest in human-centered design and how it can be used to create positive change in the world.

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